Resistance is futile — just give in to Google

Google it is

Somehow, since its very beginning, Google has managed to project an air of openness and integrity with its “Don’t be evil” motto. We are assured that the data that it gathers is anonymised and encrypted, kept in vaults that are guaranteed unbreachable. We are reassured that it won’t be used against individuals in any way other than targeting advertising, the source of all Google’s wealth and benevolence.

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Google thrives on data. We give it so much to feed on. “Google it!’ Is now the standard response to any attempt at finding information; not “Bing it”or “Duck Duck Go it”. In a quiet way, Google has kept feeding us with so many tools that we are reluctant to move out of the nurturing ecosphere it provides.

Somehow, since its very beginning, Google has managed to project an air of openness and integrity with its “Don’t be evil” motto. We are assured that the data that it gathers is anonymised and encrypted, kept in vaults that are guaranteed unbreachable. We are reassured that it won’t be used against individuals in any way other than targeting advertising, the source of all Google’s wealth and benevolence.

Unlike Facebook and Twitter, two behemoths that we can’t evade either, Google has not so far been accused of improprieties that have so shaken today’s civil society. Google has almost always taken the moral high ground when confronted with large issues.

With the untold amount of wealth at its disposal, Google’s parent company, Alphabet, is actively working to provide solutions in every sphere of our concerns: health, transportation, energy, climate change. It’s doing more than governments; certainly more than the venal, self-serving politicians who now infest our governmental systems.

So, this article says: “Stop fighting Google; it’s our best hope … for now”.

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