|DO IT SOON||What’s up? By every common metric, falsehood consistently dominates the truth on Twitter. Fake news and false rumors reach more people, penetrate deeper into the social network, and spread much faster than accurate stories.|
|What’s new? A massive new study analyses every major contested news story in English across the span of Twitter’s existence-some 126,000 stories, tweeted by 3 million users, over more than 10 years-and finds that the truth simply cannot compete with hoax and rumour.
While false stories outperform the truth on every subject-including business, terrorism and war, science and technology, and entertainment-fake news about politics regularly does best. Fake news could put together a retweet chain 19 links long-and do it 10 times as fast as accurate news put together its measly 10 retweets. Fake news evokes much more emotion than the average tweet. Fake news prospers because humans, not robots, are more likely to spread it.
|So what? Labeling fake news as such, on a social network or search engine, may do little to deter it.|
|SOURCE: The Atlantic|